Based on a study conducted by Uber over 2014 and 15 among drivers in the USA.
AARP
Consumers over 50 now 51% of spending in the USA and control 70% of wealth
Yet marketers still obsess over the considerably less-wealthy Millennials.
AARP Launches New Travel Site
bout a chosen destination. Notice the top bar, which encourages the conversion by showcasing exactly how much flights and hotels are via a Choose Flight/Book Now button – See more at: http://www.tnooz.com/article/aarp-retools-travel-product-comprehensive-offering-55-demographic/#utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=ea08424441-RSS_EMAIL_CAMPAIGN&utm_term=0_c691357c44-ea08424441-137223577 Personal travel spend for the 50+ American traveller exceeds $120 billion per year and will grow
35 shocking statistics about the financial state of America's baby boomers
Can the USA afford the promises it has made to its baby boomers?
Why advertisers should target older consumers
AARP’s new print and online campaign emphasizes the purchasing power of the organization’s audience of people over 50. The campaign is aimed at advertisers features people in their 50s and early 60s, and argues that brands should be focusing on them, not younger 18 to 34 year-olds. The campaign, will be introduced Monday in Adweek […]
AARP ranks the sexiest silver guys 50+
Just to prove that older can be sexy, here’s a list of the top 21 hunks that would make any women love wrinkles.
Ageing Population Creates Worldwide Market Opportunity
Here’s an interesting, if long, panel discussion on this topic. Check out around the 27th minute – it’s all about being age-friendly.
Selling memory to ageing consumers
“To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product?
Ad network to reach 40 million baby boomers
AARP is launching a new online network to chase the Silver dollar.
Media and Marketers Shift Appeal to 55+ Group – USA
Marketers like Kellogg’s, Skechers and 5-Hour Energy drink are broadening their focus to those 55 and up, who were largely ignored in most of their media plans until recently. The new USA television season will see the introduction of shows created to have broad appeal, including to older viewers, and the ad dollars they represent. […]
