Research from Nielsen Australia reveals that Baby Boomers (defined as consumers aged between 55 and 74) are 16% more likely to feel financially secure than the average Australian. They are 43% more likely to spend on extras, and are reluctant savers. Time and money With more financial freedom and the time to enjoy it, Baby […]
Gen X: The next generation of older consumers
Even before the business opportunities around Baby Boomers have been fully realised, pundits are already talking about the next generation of older consumers; Gen X. Generation X is typically defined as people born between the early-to-mid 1960s to the early 1980s. According to this article, Gen X has 75% more spending power than Millennials, and […]
The problem with marketing today
This cartoon says it all. It’s just a pity that something this amusing can be so fundamentally, wrong.
How Startups Are Tackling The Longevity Economy
Entrepreneurs are polarising the longevity economy and ignoring the massive middle. In the past, whenever I mention business opportunities associated with the ageing demographic, minds immediately gravitated toward to ‘old, old’ segment. For example, assisted living, medical devices and the like. Now there’s a competitor for investment attention, companies that are seeking to discover the […]
Smart Speakers Gaining Traction Among Older Consumers
While most might think that Smart Speakers appeal only to Millennials or the young, usage has grown almost 40% among older consumers (Americans 65+) in the past year. Granted that many have received the speaker as a gift from family, but the fact is that the Smart Speaker is a product that could have been designed […]
Americas Largest Electronics Retailer Gets Serious About Older Customers
Best Buy has announced it will buy the owner of Jitterbug cell phones and medical alert devices designed for older customers. Buying GreatCall (the company behind Jitterbug) allows Best Buy to expand its customer base overnight. Best Buy is gambling that if it can attract older customers, it might be able to position itself as […]
Prudential puts words into deeds – scraps retirement age
There’s so much ‘hot air’ about the ageing population it’s good to see a company taking firm action for a change. Effective October 1st, 2018 Prudential Singapore has scrapped the statutory retirement age of 62. This gives its 1,100 employees the option to have extended careers to fulfil their personal and financial aspirations. With the lifting of the […]
It’s Time For Brands To Take Age Out Of The Equation For Older Women
Make some room millennials, the new power consumer in Britain today is an older woman. These over 50’s women outspent their younger counterparts for the first time in 2015, yet according to research conducted by JWT’s Innovation Group, 67% think advertisers only care about young people. Brands are missing out on a golden opportunity. Read […]
Starbucks Staffed Only By Older Adults
Starbucks recently opened its first cafe in Mexico City, operated by 14 employees ages 50 and older. The coffee giant aims to hire 120 seniors in Mexico by the end of 2019 as reported here by Reuters. What a terrific match of job and skills! Not physically demanding, socially engaging and flexible working hours. Perfect. If […]
Ageing adults have the second highest adoption of digital health tech
Despite having the greatest demand for healthcare services, the chronically ill older people are the least likely to leverage digital health technologies. This according to research conducted by Rock Health covering 4,000 U.S. adults. Extremely low rates of live video telemedicine use, digital health goal tracking, and wearable use might indicate an issue far larger than […]
