Are older users taking over Facebook?

Data just out shows that the fastest growing segment of Facebook users are over 55 years with more than 1 million extra users over 65 years-old expected to join this year in the USA alone. In the UK too, the largest growth will be among older users, with 500,000 new users 55+ expected to join […]

Aussie boomers are boozers

Two-thirds of Baby Boomers in Australia say they have consumed an alcoholic beverage in the past month, compared to just over half of Millennials (aged 18-34) and 64% of Gen X (aged 35-54). So when it comes to alcoholic beverages, Baby Boomers (aged 55+) are a segment not to be ignored. Nielsen reports that Baby Boomers […]

China’s online shopping behemoth wants Senior Experience Officers – Under 60’s need not apply!

Taobao, the online shopping mall, wants to hire two Chinese senior citizens, influential in their social circles and maintaining “harmonious” relationships with their children. They must also have at least one year of online shopping experience. Why the fuss? With well over 760 million product listings (March 2013), Taobao is one of the world’s most visited […]

Is P&G’s Olay going Ageless?

An Ageless Cafe by Olay popped-up at an up-market shopping mall in Bangkok recently. This intrigued me for two reasons. Firstly, because Olay is one of P&G’s flagship brands and despite its extraordinary global marketing sophistication, P&G has made some fundamental mis-steps when tackling the issue of ageing. I wondered if the Ageless Cafe had […]

Are older consumers unworthy of innovation?

Why is it that innovation seems to be the unique domain of younger consumers? Each year I look forward to The Future 100 report published by JWTIntelligence. It’s a snapshot of the year ahead and the most compelling trends, themes and phenomena. A fascinating read which you can download via the link here. However, there’s something […]