Steroid abuse at 60? Now that’s no stereotype!

ageing consumer

We are getting used to seeing ageing stereotype-busters in the media and they are increasingly delightfully positive portrayals. In this blog, I’ve written about some of the darker stereotypes of ageing; ageing prisoners, the rising incidence of sexually transmitted disease in retirement homes, increasing drug abuse and suicides, but this one is new to me.  It […]

5 emerging trends for healthy-ageing food products in Asia

A recent conference in Singapore discussed nutrition trends toward healthy-ageing. Called the Healthy Ageing APAC Summit, a speaker from Euromonitor explained 5 consumer trends shaping demand for new ‘healthy ageing’ products; Food for prevention Seeing food as a first line of preventative medicine. Becoming more nutritionally aware of the relationship between good food and good […]