How Startups Are Tackling The Longevity Economy

Longevity economy

Entrepreneurs are polarising the longevity economy and ignoring the massive middle. In the past, whenever I mention business opportunities associated with the ageing demographic, minds immediately gravitated toward to ‘old, old’ segment. For example, assisted living, medical devices and the like. Now there’s a competitor for investment attention, companies that are seeking to discover the […]

Starbucks Staffed Only By Older Adults

Starbucks recently opened its first cafe in Mexico City, operated by 14 employees ages 50 and older. The coffee giant aims to hire 120 seniors in Mexico by the end of 2019 as reported here by Reuters. What a terrific match of job and skills! Not physically demanding, socially engaging and flexible working hours. Perfect. If […]

Steroid abuse at 60? Now that’s no stereotype!

ageing consumer

We are getting used to seeing ageing stereotype-busters in the media and they are increasingly delightfully positive portrayals. In this blog, I’ve written about some of the darker stereotypes of ageing; ageing prisoners, the rising incidence of sexually transmitted disease in retirement homes, increasing drug abuse and suicides, but this one is new to me.  It […]