Retailers Still Ignoring Older Shoppers

Older shoppers represent one of the greatest un-tapped business opportunities of our time, yet retailers remain obsessed with youth. According to a recent study by¬†Hitachi Consulting, almost three-quarters (74%) of retail stores in the UK are increasingly focusing their services on 19-38-year-olds. That’s just nuts. Numerous reports confirm that older shoppers will be the main […]

Foods and Flavours For The Ageing Consumer

Meeting the needs of the ageing consumer requires an understanding of the physiological changes we all experience as we age. Product innovation based on this foundation of knowledge will have a better chance of satisfying a real consumer need. Nowhere is this thinking more important than in the fundamental basic human need for food. Physiological […]

AARP Co-opts Media To Challenge Age Stereotypes

AARP has joined hands with Refinery29 – a successful Millennial woman-focussed medium – to launch a cross-platform initiative that aims to shift attitudes and shape a new image around ageing to tackle redundant age stereotypes. According to this article in Campaign, “Life Begins At,” a year-long drive including co-branded content is a year-long initiative that […]