But the differences in how younger and older consumers are absorbing commercial media have widened dramatically over the past five years. It may not come as a surprise to some, but different age groups now have very different patterns of media consumption and the gap is widening according to a report from the IPA in […]
Author: Kim Walker
A disabled artist highlights the folly of hotel room design.
At last some affirmative action on Age-Friendly design. According to this article from the BBC, the bed is difficult to get onto and has barely enough space to squeeze around. The bathroom door doesn’t shut, and gets in the way when you reach for the toilet roll dispenser. The shower gel dispenser is upside down. […]
Ageing Korean women need retraining on effective cosmetic use.
Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
Sometimes simple is better for ageing consumers.
While young venture capitalists and tech-flex governments get excited by hi-tech innovations, simple things like packaging can have a more immediate, profound and profitable impact for ageing consumers. Ageing hackathons I’ve attended often end up with bright young souls seeking a relevant purpose for some amazing new technology. Think robots, home monitoring devices, VR apps […]
Using the media to break ageing stereotypes
Although 46% of the U.S. adult population is over 50, ageing stereotypes abound and only 15% of media images of adults included these older consumers. This finding from research conducted in 2018 by AARP (American Association of Retired Persons). Based on analysis of a random sample of more than 1,000 images drawn from news sites, blogs […]
Cash Remains King In Ageing Japan
I remember using stored value cards for transport purchases in Tokyo almost 20 years ago. Yet today’s ageing Japan is lagging behind other major economies in the adoption of electronic payments. Ageing Japan The answer may lie in the fact that Japan is a super-aged society with more than 28 percent of people 65 or […]
Tech companies are waking up to the ageing consumer in China.
Ownership of smartphones among China’s ageing consumers (over 50 years) was half the share in America in 2016. Yet once on the internet, they spend big. We’ve been saying this stuff for years yet it would seem that now China’s tech companies are waking up to this massive opportunity. Consider; In 2017 ageing consumers in […]
The mere scale of ageing China makes a compelling business opportunity.
If Japan is the future of ageing and Singapore is a handy test-market, then ageing China is the Godzilla of markets. China’s population is ageing fast and it is massive. In the next 6 years, the population of people over 60 in China will reach 300 million. An ageing crisis and a business opportunity in […]
Retailers Still Ignoring Older Shoppers
Older shoppers represent one of the greatest un-tapped business opportunities of our time, yet retailers remain obsessed with youth. According to a recent study by Hitachi Consulting, almost three-quarters (74%) of retail stores in the UK are increasingly focusing their services on 19-38-year-olds. That’s just nuts. Numerous reports confirm that older shoppers will be the main […]
Older Vietnamese To Drive Purchasing Power to 2030.
As with its Asian neighbour Thailand, the growth of the older population and the spending power of older Vietnamese will be a powerful economic force over the coming decades. Here’s some good data and insights from Euromonitor about the Vietnam market. The fastest-growing population segment is 70 to 79 years old. By 2030, 12.4 per […]