Starbucks Staffed Only By Older Adults

Starbucks recently opened its first cafe in Mexico City, operated by 14 employees ages 50 and older. The coffee giant aims to hire 120 seniors in Mexico by the end of 2019 as reported here by Reuters. What a terrific match of job and skills! Not physically demanding, socially engaging and flexible working hours. Perfect. If […]

Steroid abuse at 60? Now that’s no stereotype!

ageing consumer

We are getting used to seeing ageing stereotype-busters in the media and they are increasingly delightfully positive portrayals. In this blog, I’ve written about some of the darker stereotypes of ageing; ageing prisoners, the rising incidence of sexually transmitted disease in retirement homes, increasing drug abuse and suicides, but this one is new to me.  It […]

5 emerging trends for healthy-ageing food products in Asia

A recent conference in Singapore discussed nutrition trends toward healthy-ageing. Called the Healthy Ageing APAC Summit, a speaker from Euromonitor explained 5 consumer trends shaping demand for new ‘healthy ageing’ products; Food for prevention Seeing food as a first line of preventative medicine. Becoming more nutritionally aware of the relationship between good food and good […]