It’s Time For Brands To Take Age Out Of The Equation For Older Women

Make some room millennials, the new power consumer in Britain today is an older woman.JWT Innovation

These over 50’s women outspent their younger counterparts for the first time in 2015, yet according to research conducted by JWT’s Innovation Group, 67% think advertisers only care about young people. Brands are missing out on a golden opportunity.

Read more and download the report (free in exchange for contact details) here.