What a wonderful line of copy.

It comes from the latest TV ad for Boots No 7 which promotes a philosophy that beauty isn’t about showing off, it’s about showing up.
Read more about the advertising campaign here.

In a similar vein, here’s a print ad for a New Zealand lingerie brand celebrating older women by casting a 50-something woman in its latest campaign. A few months ago I blogged on whether this apparent new ‘fad’ of featuring older people in brand advertising is effective. What do you think?