Nike inspires us with 86 year-old, super athletic ‘Iron Nun’

We normally rile against exaggerated images of older people frolicking on beaches or performing physical feats, but if those stories are real and extraordinary, then they can inspire people of all ages.

Nike introduces us to Sister Madonna Buder, as part of their “Unlimited” Campaign. As you’ll see in the TVC “Unlimited Youth” it celebrates an extraordinary athlete and her determination to defy conventional conceptions of age.

If such extreme examples can help shift the needle of ageism in the right direction, then we should all be grateful.