Companies that fail to recognise the potential of the ageing consumer segment and have not adapted their customer experiences to ‘include’ them are effectively ageist in their approach.
The issue was brought home again in an article in Campaign magazine titled “Diversity: Australian brands lead the way on inclusive marketing“.
The article quotes industry luminaries and cites market cases around the subjects of racial inclusion, LGBT inclusion, gender inclusion and cultural inclusion yet no mention of age inclusion!
This oversight is indicative of the frustrating absence of attention being given to the last ‘ism’, ageism.
Perhaps we need to start calling out companies who make their customer experiences inaccessible to adults of all ages!?