Adult-diaper market is growing faster than every other paper-based household staple in the U.S

As birthrates fall and life spans lengthen, there’s plenty of room for expansion in this market, because babies grow out of diapers, but incontinent adults usually don’t.

-1x-1This article from Bloomberg covers the issue well. According to Euromonitor  sales in the category will grow 48 percent to $2.7 billion in 2020 from $1.8 billion in 2015.

Compare that with expected growth of 2.6 percent, during the same period for baby diapers.

Already there are more diapers sold for adults than for children in Japan. In only a decade, the same could be true in the USA and other developed markets.

Urinary impairment is just one of the 25 effects of physical ageing explained in our book and embedded in our Age-Friendly Toolset.

Imagine the other business opportunities around these ageing effects that have yet to be fully exploited.