More interesting statistics that show why older consumers are a marketers dream.
These stats gathered and presented here by Bloomberg.
Baby Boomers (now aged between 51 ~ 70 years) account for;
- 35% of the US population
- 70% of disposable income
- 40% of customers paying for wireless
- 41% of customers buying Apple computers
- 53% are on Facebook
If older consumers are a marketers dream, it’s time for marketers to wake up!