A few myth-busting numbers about how older consumers spend

More interesting statistics that show why older consumers are a marketers dream.

Take one example, according to a study by the University of Michigan, people aged 55 to 64 have the highest probability among licensed drivers, to buy a new car! 2016-02-10_08-02-22

These stats gathered and presented here by Bloomberg.

Baby Boomers (now aged between 51 ~ 70 years) account for;

  • 35% of the US population
  • 70% of disposable income
  • 40% of customers paying for wireless
  • 41% of customers buying Apple computers
  • 53% are on Facebook

If older consumers are a marketers dream, it’s time for marketers to wake up!