Check out this clever stunt by Australia’s Apia Insurance which is in some ways shocking and in other ways unsurprising.
Apia uses the wonderful tagline ‘Rewarding Experience‘ to express its brand position as providing the best possible insurance products and service to the over 50’s.
The Apia website demonstrates how to talk to the 50 plus group without being patronising. Apia’s liberated approach to insurance is an example for others to follow.
Well done Apia.