Thursday, 10th December. 13:00 Singapore time
- What marketers are failing to understanding about the potential that an aging population offers.
- Why it is the right time to start leveraging the aging opportunity.
- How learnings from marketing to older people can boost sales for younger demographics
- The truth about what the 60-90 year old potential consumer does and does not do
I will also be announcing a new free iPad app that will enable you measure and monitor the Age-Friendliness of a Brand.
Hope you can join us.