Marketing to Asia’s Ageing Population: Free Warc Webinar

Thursday, 10th December. 13:00 Singapore time

Please join me, along with panelists Dave McCaughan and Dr. Florian Kohlbacher, for this free WARC webinar as we discuss key issues about Marketing to Asia’s Ageing Consumer including:warc-logo

  • What marketers are failing to understanding about the potential that an aging population offers.
  • Why it is the right time to start leveraging the aging opportunity.
  • How learnings from marketing to older people can boost sales for younger demographics
  • The truth about what the 60-90 year old potential consumer does and does not do

I will also be announcing a new free iPad app that will enable you measure and monitor the Age-Friendliness of a Brand.

Hope you can join us.