Men over 65 are now Apple’s top spending customers

They spent an average of $976 per person on online sales versus the national average of $788.The data also reveals that men between 45 and 54 were the second-biggest buyers, with men out-spending women across all age demographics.Apple-Online-Sales-by-Age-Group

When including all Apple consumers, those older than 45 outpaced the US national spending average, despite that demographic representing just 27% of Appleā€™s total online customer base, according to Slice Intelligence, which analysed data from more than three million Slice users.


Apple consistently delights its customers across all age brackets and proves that embracing the ageing consumer does not have to be at the expense of younger age brackets.

Apple is a classic case demonstration of our Lifetime Customer Experience concept.