The headline certainly caught my attention; “Creating a multi-generational experience for your shoppers”.
The announcement of a multinational research report on retail from Accenture goes on to say “Our research findings show many similarities yet many differences in the way people of different generations shop”.
Goodness me, really?
In fact, there seems to be very little information of any practical use from this research. I even question some of the findings. For example, 38% of Millennials said they were shopping in-store more often compared with boomers at 15%.
Perhaps that’s because boomers are already dedicated in-store shoppers!?
The actual report is thin on detail and appears to be a self serving PR piece centred on mobile integration into the retail experience. There’s nothing about the subject “Creating a multi-generational experience for your shoppers”. For those interested in this subject, take a look at our Lifetime Customer Experience concept.
Come on Accenture, you can do better than this!