The 55+ users of tablets now lead in time spent and in consumption growth.

A wakeup call for all those who design apps. Consider users of all ages!

Among smartphone social networking users, youth lead in overall time spent and consumption growth rates. But among tablet social networking users, it’s the 55+ bracket that now leads in time spent and in consumption growth!comScore-Mobile-Social-Media-Consumption-Growth-by-Age-Aug2015 (1)

But as an illustration of how the Millennial frenzy is being fuelled, just read the headline to the original story from online research company ComScore;

“Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets”