Travel preferences are more about 'Lifestages' than Generations

Here’s some more research that panders to the Generation enthusiasts.

The study from the Shullman Research Center, posted on, covers travel patterns of Millennials (18 to 34), Gen X’ers (35 to 50), and baby boomers (51 to 69). Where they’re going (domestic or international), the amount they expect to spend, where they’re staying, and modes of

The infographic (from Adweek) is impressive. But as ever, there are a lot of similarities and the differences are more about Lifestage than Generations.

For example;

  • Boomers spend more, because they’ve accumulated more money and are more likely to travel internationally because they have more time.
  • Boomers are more likely to stay in a ‘Standard Hotel’ when on international trips probably because it’s their own money, not the company.
  • Boomers are also more likely to stay with family on international trips because they’re visiting their kids overseas.
  • Gen X spend more on domestic travel and they drive – probably because they’re taking the whole (young) family.

Almost all of the Generational differences can be attributed to Lifestage.

Is it just me, or is this data fall into the category of ‘interesting but next to useless’?