Nestlé Launches Centre For Ageing Skin in China

Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai.

According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics.

This is an interesting marriage between a highly commercial organisation (Nestle) and a group of academics and scientists. One would hope it yields some viable products.

The decline in skin elasticity is one of the 25 effects of ageing that impact the lives of consumer, that we identified in our book Marketing to the Ageing Consumer.

Nestle is working on a few of the others but there are many more to go.