Fitness trackers limit their appeal by designing only for younger users

43 percent of older consumers found that fitness trackers were difficult to calibrate, frequently lost data, and were not packaged with seniors in mind.

According to a study conducted by Fast Company in conjunction with Georgia Tech and Pfizer, users over 50 find fitness trackers handy but feel they lack the right features and

It follows that a more inclusive design approach would unlock this older, lucrative market.

The study also found (not surprisingly) that the features participants wanted most were ease to measure biometric data such as blood sugar and heart rate, and sport bands that were more comfortable. Many said that, due to the way ageing skin changes, fitness tracker bands were uncomfortable to wear.

Perhaps a more age-inclusive approach during the design phase could have led to more Age-Friendly designs in the first place!?

In this rapidly ageing world, the best and biggest brands will not limit themselves to specific age segments. Adults of all ages should be able to fully engage with a brand. We call this; Lifetime Customer Experience ™.