Age plays a role in how people who are highly engaged and active in business issues, relate to companies based on where they’re headquartered.

According to a 2014 Nielsen study conducted in 16 countries about corporate reputation, only 59% of global these so called ‘Opinion Elites’ who are 18-34 say they’d feel more strongly about a company if it were based in their home country, compared with 70% among those over the age of 55.

Younger Opinion Elites are more receptive toward companies headquartered in various international locations—including the U.S., China, Brazil, India and Saudi Arabia—than their older peers are.

This is interesting but I’m not quite sure what to make of it except that perhaps older execs seem to be more ‘nationalist’ while younger generations are more ‘internationalist’?

Thoughts?