The future of marketing is customer experience

A positive customer experience across all touch-points is increasingly seen as a company’s most valuable asset. And, more than any other function, marketing is responsible for managing it—across the customer life cycle and across channels, from initial awareness through loyalty and advocacy.

This from a recent report from the Economist Intelligence Unit;

The rise of the marketer. Driving engagement, experience and revenue.

EngagementAnother insight concludes that “Metrics will become broader and more comprehensive, focusing on top-line revenue and overall engagement more than efficiency and brand awareness”.

We have long advocated the notion of Lifetime Customer Experience – which responds to the physical and emotional needs of all adults, particularly the older, wealthier ones.

The AF Toolset is designed to measure and monitor touch-points across the entire customer journey to optimise the customer experience fro the widest range of customers possible.