Open your eyes to a world of business opportunities among ageing consumers.

A UK doctor reminds us of some physical challenges that greet us in older years.

This article from The Mail online, covers issues including:

  • The digestive system
  • The liver
  • The lungs
  • The heart
  • The joints
  • The bones
  • Mind and memory
  • The spine
  • The feet
  • Teeth and gums
  • The skin
  • The eyes
  • The ears

Reading through this doctors comments on the issue and what can be done to ‘Age proof your body’ it is clear that a plethora of businesses have already swarmed to meet this growing need. Equally evident is that many, many more opportunities await.Book Cover

In a similar way, our book; Marketing to the Ageing Consumer identifies ’25 effects of ageing’. We outline the affliction, the impact on marketing and some possible responses/opportunities to each.

The business opportunities are endless.