The New Celebrity Face of L'Oreal is 69

Move over Jennifer Aniston, Dame Helen Mirren is a new face for L’Oreal.

According to this article in the UK’s Daily Mail, she now finds herself representing L’Oreal alongside fellow actresses Eva Longoria, 39, Jennifer Lopez, 45, and Andie MacDowell, 56.1414366158623_wps_20_Helen_Mirren_Image_2_FINA

OK, there are some younger celebs in L’Oreal’s stable as well including pop singer Cheryl Fernandez-Versini, 31, model Lara Stone, 30, and Hollywood actress Blake Lively, 27.

This is good for women and good for ageing. Mirren is living proof that age need be no barrier to glamour.

Importantly though, it shows that a major global cosmetics behemoth is responding to the needs and dreams of the ageing consumer.