A few more things that happen to consumers as they age

In the book I co-authored with Dick Stroud, we cover 25 physical effects of ageing and their potential impact.

This article from the Huffington Post explains a few things I hadn’t thought of, which could also affect the customer experience.Book Cover

1) Floaters (not what you think!)

Eye floaters are spots in your field of vision. Floaters are one of those minor, albeit annoying, health issues that comes with age. They generally look like black or grey specks, strings or cobwebs. They move around when you shift your vision. They are caused by age-related changes that occur vitreous inside your eyes becomes more liquid.

2) Bunions

Bunions are those bumps on the joint at the base of your big toe. They form when the bone or tissue at the big toe joint moves out of place, pushing the big toe toward the others and causing an often painful lump of bone on the foot. Eventually, wearing shoes becomes difficult or even impossible. While you can’t cure bunions, wider shoes with support will make them.

Now there’s a business opportunity!