Those of us who follow ageing matters get a bit tired of the same old stuff being recycled year after year. As my colleague Dick Stroud says; it seems that each year editors feel obliged to cover the ageing story…..again.
However, there are a few pundits worth hearing from repeatedly and George Magnus is one. Coincidentally, and proudly, he also was one of the original reviewers f our co-authored book. (See below).
In this article, George paints a pretty pessimistic view of ageing Asia. We prefer to see the glass half full and pursue the resulting opportunities of the ageing populations.
However, there are and interesting set of charts for many Asian countries comparing populations 65+ with those under 15 years. Frightening as ever.
Here’s what George had to say about Marketing to the Ageing Consumer: