An economists view of the ageing consumer opportunity

A short, relatively painless interview with a guy who speaks plain language about the upside of the ageing demographic.

In this interview at the Global Borrowers and Investors Forum 2014, Paul Hodges, Chairman of International eChem says “Friedman was wrong. He confused ’cause and effect”.

Click on the image or click here to see the video.


Hodges speaks of the ‘new normal’; “We have people alive for another 30 years. Why are we not celebrating this and coming up with new products and new services in order to meet their needs? Why are we still focussing on teenagers when we have no teenagers worth talking about”.

Always nice to hear a different voice singing our tune.