Ageing is one of three macro trends driving an increase in brand marketers turning their attention to health and wellness.
According to this article in Marketing magazine,
“There is not a brand out there which is not somehow dipping its toes into the health and wellness space – automobiles, search engines and soap companies – because it is so top-of-mind with the pure mathematics of the demographics”.
This years Cannes Festival will include a two-day event dedicated to healthcare.
The other two factors are:
1) increasing consumer health concerns: people are more informed, more educated and have more access to information than ever before.
2) The cost of healthcare. Everyone knows that lifestyle choices have a direct cost in health insurance, or what our governments pay for healthcare, which is creating a pressure on the system.