The Rising Importance of Health and Well-Being to Brands

Ageing is one of three macro trends driving an increase in brand marketers turning their attention to health and wellness.

According to this article in Marketing magazine,

“There is not a brand out there which is not somehow dipping its toes into the health and wellness space – automobiles, search engines and soap companies – because it is so top-of-mind with the pure mathematics of the demographics”.

This years Cannes Festival will include a two-day event dedicated to healthcare.

The other two factors are:

1) increasing consumer health concerns: people are more informed, more educated and have more access to information than ever before.

2) The cost of healthcare. Everyone knows that lifestyle choices have a direct cost in health insurance, or what our governments pay for healthcare, which is creating a pressure on the system.