China is one of the fastest ageing countries on the planet. It faces huge challenges as a result. But there are also business opportunities for the wise.
Here’s an excerpt from a presentation I delivered at the Super Return Investors Conference in Beijing on April 9th, 2014.
The presentation outlines the market potential, why ageing China is different from other ‘ageing’ societies and deserves a different approach to business opportunities arising.
Also some tips on how to market to the ageing consumer in China.