Older Americans Account for a Third of Fitness Bands Worn

Still lagging behind the uptake among younger groups but I expect this to change.

Nielsen’s recent Connected Life Report found that young adults lead the charge in adopting wearable tech, with consumers between ages 18-34 making up half of owners of fitness bands (49%). Wearables

While men and women wear fitness bands in nearly equal numbers, women were more likely to use mHealth devices (mobile health devices used to monitor specialized health needs) than men. Overall, wearables owners tend to have more disposable income, especially among fitness band users, as one-in-three earn $100,000 or more in household income.