Opportunities abound for food manufacturers to better serve the needs of ageing consumers.
Euromonitor says the ageing population remains under-served in terms of functional food and drink products, in a report; “Opportunities to Target the Ageing Through Functional Food and Drink” (US$2,000),
The key areas for functional foods are identified as:
1) Cardiovascular Health
2) Bone and Joint Health
3) Brain Health and Memory
4) Vision Health
I was surprised to find no mention of formulations to combat the loss of muscle mass (sarcopenia). Apart from the practical issue of maintaining strength, there’s a powerful cosmetic claim to be made to older people seeking to avoid ‘saggy-arm’ syndrome.
Also, as this article suggests, there may be opportunities for foods that contain sexual enhancement ingredients. Yeah!