How F&B Companies in Asia are Tackling the Ageing Consumer

In their attempts to reach the ageing consumer in Asia, F&B companies have seen their share of marketing mistakes, as well as successes.

This article covers some interesting examples from Abbott, Fonterra, Dannone, Unilever, TetraPak among others. 2014-03-13_11-20-31It extensively quotes our book Marketing to the Ageing Consumer.

Download a pdf of the article here or click on the image.