Clever Social Media Idea Raises Awareness of Alzheimers – video

For a change, this clever campaign shows the power of youthful thinking around an ageing issue.

Watch the video here:

Alzheimer Nederland launched a unique Facebook campaign to engage younger audiences more in the fight against dementia. The simple tag and photo functionalities of Facebook are being ingeniously employed in this campaign to let people experience just for a moment the impact of Alzheimer’s disease in their own familiar surroundings.