Prudential asks "What's your Vitality age?" Take the test!

This program shows an insurance company motivated to keep people healthy.

A clever design interface asks some questions of your health and lifestyle and gives you your Vitality age.2013-12-05_11-23-33

Warning! This can be scary. Click here to check yours.

This is a clever way for Prudential to connect with consumers by providing a novel portal. No doubt, like the Pfizer equivalent, at the back end of the system they are collecting some interesting information about the state of health of people who participate in this test.

The question is, what will they do with that information!?