Probably the first clear evidence of Apple’s attention to the ageing consumer.
In this case, Apple has partnered with Danish company GN ReSound to design the first “Made for iPhone” hearing aid, dubbed LiNX. Using Bluetooth-like technology, this hearing aid connects directly to iPhones.
One of the goals is to de-stigmatize the use of hearing aids.
Most hearing aids use intermediary transmitters, but LiNX’s Bluetooth-like technology can communicate directly with a smartphone. The hearing aid connects to an iPhone using 2.4GHz wireless technology, which consumes less battery life. The communication process between the two devices is similar to how smartwatches and activity trackers relay information with smartphones.