Silver report shows the growing importance of older onliners in APAC

Prepared in collaboration with ComScore, this report highlights the increasing importance of the Silver surfer.

Download the report here or click on the image.APAC_online

Summary points:

  • Onliners 45+ now represent 19% of total – this is even more important considering the dramatic population growth of the older segment in the coming years
  • Online usage among 55+ grew by 1.6% in the past year
  • Spent increasing time online; an average of 1.16 hrs/day
  • Penetration is greater in the more developed economies of APAC
  • Predominantly older males. Hong Kong and Singapore are exceptions.
  • Most interested in portals, search and entertainment sites