B&O reaches out to older consumers with Paul McCartney pitch

Although not declared as targeting the older segment, the choice of McCartney makes it clear.

Bang & Olufsen, the luxury audio equipment brand, is spearheading its latest campaign with an exclusive live-streamed session with Beatles legend Sir Paul McCartney.McCartney

The session is part of Bang & Olufsen’s “The Living Room Tour”.

I wonder what percentage of people under 50 actually know who Paul McCartney is; other than perhaps the father of designer, Stella McCartney!?