China International Senior Services Expo was held on May 1~3, 2013 offering health, wellness, spiritual, and housing solutions.
Sadly, I did not attend CISSE 2013 but one visitor reported an impressive array of innovative and comprehensive set of technologies and solutions on display. Leaving the visitor to wonder whether China could be the place that best respond to the ageing population? It has all the elements: the need, the urgency, the policy, the funding, and the innovation.
Some of the innovations on display:
• Smart phone applications for medication reminding, calendaring and caregiver communication
• Community-based remote patient monitoring solutions (vitals, weight, video conference); some standalone but many that provided call centres for consultation
• Many different shapes and sizes of Win8* touch and Android based mobility solutions
• Wearables (e.g. watches) that track wandering or aid with fall prevention and emergency response
• Real estate companies who were providing assisted living facilities as well as group vacations and other services for elders.
The visitor/writer from Intel was surprised by the international commonality of need among older people. He need not have been.
This is not surprising for anyone who has read our book; Marketing to the ageing consumer. The 25 effects of ageing are complex, relentless and UNIVERSAL.
Many of the vendors claimed deployments in the “thousands”…still a tiny fragment of the Chinese market but significant nonetheless.
I will try to attend next year.