Based on a global survey of more than 3,000 shoppers and consumers 65-plus, the report presents some unique characteristics of the ageing consumer and more. It was conducted by AT Kearney and The Consumer Goods Forum.
Download the report here.
The authors convened in October 2012 to discuss solutions specific to food and beverage, health, and beauty care manufacturers and retailers.
The report echoes much of what we write in our book, “Marketing to the Ageing Consumer”