Good review of Marketing to the Ageing Consumer

Chuck Nyren, US-based expert on marketing techniques targeting baby-boomers wrote; “Dick and Kim have put together a concise, brimming-with-info overview of what people 50-70+ are and will be experiencing physically and psychologically (with a larger nod to the former) – and why this knowledge is critical to companies, organizations, governments.cnbw

It’s an easy though at times startling read, backed up with clear, to the point  graphs and charts (even I could comprehend most of them).”

Read Chuck’s full blog review here.