As if in answer to yesterday’s post on the same subject, Crown has introduced a ‘revolutionary’ metal closure designed to be easy to open for consumers of all ages. They’ve dubbed this the Orbit™ Closure.
The innovation is that the lid is designed in two parts – a central panel sealed to the jar by vacuum and an outer ring screwed in place to provide protection – Crown claims that this innovative closure makes jars twice as easy to open.
Brand owners can promote the easy-open nature of the closure on its outer ring, or even on the metal disk. For additional shelf appeal, the two parts can be manufactured in different colors.
The lid is making its market debut on jars of Duerr’s range of jams and marmalades in the UK. Someone please try it and let us know what it’s really like!?
Here’s the promotional video from Crown.