Facebook app gives users a taste of Alzheimer's Disease … not!

Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.

Launched at the end of last year on Facebook and Twitter, the campaign features an app that gives Facebook users a small taste of the effects of Alzheimer’s.

Basically, you sign-in and the app appears to goes through your Facebook and erase stuff, supposedly emulating memory loss.

Interesting but hardly motivating. Read the full case study here. Who are they trying to motivate – and to do what – with this campaign anyway? All a bit of a mystery.

What i learned from this however, is the existence of an Alzheimer’s Disease Association in Singapore.