One ageing star replaces another as the face of Snickers

What’s the strategy behind Mars replacing Mr T with Joan Collins as the face of Snickers? According to this story in Marketing, the humorous ad will focus on Collins as a glamorous older woman with a perfect figure, who still loves chocolate bars. Nice.

Collins, the star of 1980s soap ‘Dynasty’ is thought to have flown into the UK last week to film the ad, which has been created by AMV BBDO.

The ad also features fellow actress Stephanie Beecham and a number of Sunday league footballers.

Here’s Mr. T’s funny ‘Speedwalker’ spot for Snickers.