While younger generations and retirees think technology greatly simplifies their lives, older generations still working find technology most challenging according to the 2011 Global Brand Simplicity Index from branding firm Siegel+Gale. Download the Global_Brand_Simplicity_Index_2011_UK.

Despite all the hype about the iPad and the rapid growth of the tablet market, computers and email still rank simpler than tablets.

Unfortunately, there is no breakdown of the demographics in this report so no way to tell how representative this data is of older consumers.

However, as we said last year and repeatedly since, one of the fundamental criteria for age-friendliness, is simplicity.