25% of smartphone owners in Japan are 45+

While the majority of smartphone owners in Japan are males under the age of 35, the real news is the number of older smartphone users, and it’s sure to grow.

This according to analysis of smartphone owners in Japan (defined as those phones that use the Google, Apple, Microsoft and other platforms) by ComScore.

They found that males composed a majority of the smartphone audience base, accounting for 61.5 percent of smartphone owners representing nearly 9 million users.

Females composed the remaining 38.5 percent of the audience or 5.6 million users. But from the chart, other interesting stats are:

25% are 45-plus

13% are 55-plus

4.4% are 65 plus

But watch this space. These ratios will rise dramatically!