Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1

An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green.

Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads.

Asian Boomers are not the same as their Western counterparts, and even among Asians they differ greatly. The one thing they have in common is their relative wealth and the time to spend it.

Global brand marketers must understand that ageing can create self-defining interest groups, but so too can ethnicities or countries of origin. Imagery can play an especially critical role in creating empathetic connections between a marketer and targeted consumers.


Share |