This Second Edition of The Silver Market Phenomenon includes a chapter written by SILVER based on our unique SilverAudit tool. The book explores marketing and innovation in the Aging Society.

This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

• State-of-the-art innovation, product development, and marketing for aging customers
• With real-life examples from countries with a large “silver market” such as Japan and from leading companies

You can order the book here.