This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
- State-of-the-art innovation, product development, and marketing for aging customers
- With real-life examples from countries with a large “silver market” such as Japan and from leading companies
You can order the book here.