If you’ve got US$1,295 to spare, you may be interested in the “Overview of the US Comic Book and Graphic Novel Market 2009-2010.” report recently released by Simba Information.
If the report gives out information that leads to bookstores re-positioning comic books, and emphasizing titles that will attract adults (not those that retailers think might attract kids), it could be a boon to mainstream retailers. The press release uses the fact that one in four readers is over the age of sixty-five just as a way to underline the “comics are for grown-ups” idea, but looking at the history of graphic novels, it might mean more than that.
People who are older than 65 make up less than 15 percent of the population, and retirees are good customers to have. They have money, time, and don’t need their parents’ permission to buy a book. They were, however, the ones that started out by needing their parents’ permission. People over sixty-five are from the generation that bought tons of comics in the forties, fifties and sixties, many during the Golden Age era when top comic books had circulation in the millions, versus a circulation of 100,000 for a top comic now.