Silver Market Phenomenon Second Edition – Advance Order Now

We have contributed a chapter to the second edition of The Silver Market Phenomenon – Marketing and Innovation in the Aging Society to be published in Autumn 2010.JPEG

Our chapter is titled: The Age-Neutral Customer Journey. The chapter demonstrates why and how businesses and brands should become age-neutral. Using three distinct case studies, we introduce SilverAudit, a unique tool that measures and monitors age neutrality by applying 150 ‘Experiences’ of the customer journey against 15 identified ‘Effects’ of ageing.

By making products, services and the entire customer experience ‘age-neutral’ businesses can understand, measure, and ultimately remove the barriers between their products and services, and mature customers thereby unlocking the vast spending power of the ‘senior’ market.

You can download an order form here.


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