Japan Elderly Embrace Apple

Here’s an article picked up from Dick Stroud’s blog about a report from Bloomberg in Japan.

I believe, that not only the iPad (product) but the entire user experience of Apple is age-friendly. Perhaps the reason why Apple is attracting/retaining older customers and it’s share proce outperforms PC’s.

According to a separate (amusing) report, late last year, market research firm MetaFacts in the USA dealt Apple’s image a “body blow” when it claimed that almost half (46%) of Apple’s customer base were age 55 and older, nearly double the share of average home PC users (25.2%)”

Apple responded: “We welcome customers from 1 to 100”. Love it!


Body blow!? More like a kiss on the cheek!

Bookmark and Share