Only 6% of Americas Baby Boomers (age 45-63) and 4% of Matures (age 62 and older) plan to spend more this season, compared with 19% of Echo Boomers. Younger holiday shoppers are also the only age group that plans to increase spending in higher-end stores.
This from a recent Harris Poll. Download pdf here.
This holiday season, almost half of American holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.