Holiday Shoppers to Spend Less This Year

Only 6% of Americas Baby Boomers (age 45-63) and 4% of Matures (age 62 and older) plan to spend more this season, compared with 19% of Echo Boomers. Younger holiday shoppers are also the only age group that plans to increase spending in higher-end stores.

This from a recent Harris Poll.Harris Poll Download pdf here.

This holiday season, almost half of American holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.

 

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