Sex get better over 50. Study

According to a survey of 50 plus folks, 45% said their sexual inhibitions have decreased since turning 50 and 40% described themselves as more sexually adventurous.

The survey conducted by Leger Marketing (presumably for or on behalf of Pfizers’ Viagra) among Canadians 50 and over (that’s 1/3 of Canada’s population!), also revealed:

  • 27% report that since turning 50, their sex life has improved.
  • Almost half of Canadians older than 50 say they are sexually satisfied and 70% say that sexual spontaneity is important to them.
  • 33% of Canadians surveyed over 50 say they or their partner have experienced erectile dysfunction (ED).
  • This past March, Viagra marked its 10th year in the Canadian market.
  • The Pfizer drug has forever transformed the way erectile dysfunction is treated, leading to a multimillion-dollar industry that’s seen the arrival of Eli Lilly’s Cialis in 2003 and Bayer’s Levitra the following year.
  • Last year in Canada a $170 million worth of ED drugs were sold.


Then there’s this battle to confront: As men age, testosterone — vital for maintaining lean muscle mass, preventing osteoporosis and heart disease and keeping the libido strong and healthy — gradually decreases. Lower testosterone levels is one possible contributor to Erectile Dysfuncton (ED), but less frequent or reliable erections means it’s also time to take a good look at the vascular system. ED can also be an early warning sign of serious health problems such as cardiovascular disease, diabetes or high blood pressure that could be coming down the pipe in the future.

Doctors estimate about one third of men could reverse ED naturally by increasing exercise, improving diet, quitting smoking and reducing alcohol intake. But most choose a far easier approach: Swallowing a little pill.

Pills such as Viagra, Cialis and Levitra don’t actually boost sexually desire or testosterone levels but they do improve blood flow throughout the body, which can bring along the added bonus of better erections.

Adds a whole new meaning to the term ‘Active Ageing’.